How to Write Preview Content for Your Simulation

A Workflow to Develop Preview Content

Here's workflow you can use to develop content for your Simulation's preview. This could be used to develop text or to write a script for a video:

First, grab the person's attention

Add an introductory 2-3 sentences at the beginning of your description. Try starting with a question, statistic, story, or otherwise compelling information about the topic of your Simulation that will capture the person's attention. 

Example Simulation Topic: Simulate Hiring a New Accounting Manager

Did you know that, according to Link, the costs associated with hiring someone can reach into the hundreds of thousands of dollars? Stakes that high make hiring the wrong person an expensive mistake... and they make people who can make good hires extremely valuable. 

Second, tell them why this Simulation exists

Introduce you or your company are and tell the person why this Simulation was created. For example: 

  • What made you want to share this knowledge? 
  • Is there an interesting background story? 
  • Have you created other learning experiences?
Help participants get to know you.

Third, share the Simulation's Learning Goals and Round structure

Tell people what they'll learn and what experience they'll be simulating. This should mention the Learning Goals specifically and, usually, preview a little bit about each Round in the Simulation. This should be very descriptive and help people understand why they should participate.

You might include:

  • What a participant will be more capable of doing after participating
  • The consequences that could be involved in doing this without practice
  • What a participant might learn that other people don't know 
  • How the scoring for this Simulation will work

Fourth, remind them that they'll earn an attractive, verifiable certificate

If you're a Pro creator, remind people that they'll be able to generate a custom, hosted, and verifiable certificate when they complete your Simulation and that they can use this certificate on their resume and professional profiles if it makes sense to do so. Participants love to be able to prove that they worked hard in a learning experience, plus, them sharing the certificate helps promote your Simulation.

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